The diamond symbolizes our commitment to excellence. We strive to make FORTO better everyday, with the goal of crafting the most enjoyable and effective coffee shots on the planet.

The diamond also symbolizes the potential of anyone willing to put in the years of hard work required to achieve their goals. We value the journey, enjoy the daily progression, and believe that it is more noble to have given it your best shot and failed, than to have never had the courage to test yourself.